UMi Max at IFA 2016 A complete review of the new budget flagship! Premium materials and symmetrical design, a perfect combination for a gorgeous device.
The UMi max has a premium metal chassis, which gives an awesome touch and feel experience. It’s so polished and refined you will be completely blown away when holding it for the first time, if you used a flagship smartphone before you already know that pleasant sensation which quality cold metal gives to the hand. You can tell UMi took great care when thinking about the design of Max: most of the elements (Camera, Flash LED, Fingerprint Scanner, Microphone, Speaker) are symmetrical, giving an elegant and neat appearance.
Vivid colors and high brightness Screen, enjoy every content as they are meant to be watched
UMi Max uses a 5.5 inches Sharp screen with amazingly good viewing angles, colors won’t wash out if you are not in the perfect position as with lower quality displays. Maximum brightness is high enough to allow an usage without issues under direct sunlight: brightness will increase automatically, allowing you to use the phone as in any other light condition. The quality 2.5D glass helps bringing a clear image without altering the color reproduction, while helping into giving a comfortable grip at both sides. Under the screen, there is a beautiful pulsing LED circle, which serves as a notification LED.
Accurate 360° fingerprint scanner, unlocking the phone has never been faster.
Umi max’s fingerprint recognition is fast and accurate: thanks to the high sensitive 360° sensor, the unlocking success rate is very high. Being so accurate, the protection of documents, pictures and everything personal is something you shouldn’t worry about.
Helio P10: the perfect mix of power and energy efficiency
On Antutu, the Helio P10 inside the UMi Max scores 45308 points; on Geekbench test, the single-core performance reaches 756 points, higher than both moto x and LG nexus 5; multi-core performance scores 2674 points, more than Oneplus One, with an higher display time than Nexus 5. P10 is 15% more power efficient than MT6752. All these benchmarks translate into an high performance/power consumption ratio, the SoC is able to handle most of the tasks without any issue and to run properly almost all the most demanding games, while keeping reasonable temperatures.
4000Mah Battery, don’t be afraid to use your phone as much as you want
Umi max and iPhone 6s were put together into a battery test:
– chatting: 15 minutes,
– shooting photos: 15 minutes,
– reading E-books: 30 minutes,
– playing games: 30 minutes,
– browsing Internet: 30 minutes,
– playing videos: 30 minutes,
– phone calls: 30 minutes,
– using Twitter: one hour,
– playing music: one hour.
After this test, Umi Max had 50% of battery left, while iPhone6s only had 35%. It’s not the best idea to have incredible hardware and being afraid to use it because of insufficient battery capacity.
Summary: Umi Max has three souls
Max Beauty – premium materials, symmetrical esthetics. The back metal cover is symmetrical, the camera and fingerprint sensor are symmetrical, the microphone and the speaker are symmetrical…The metal back cover is polished, extremely nice at touch and elegant.
Max Power – UMi Max uses the Helio P10 processor, the best solution considering power/energy consumption ratio. The SoC can complete effortlessly all the major tasks and can play smoothly most modern games.
Max Battery – UMi Max uses a 4000mah battery with high quality cells made by Sony. Along with software optimization, there is no need to worry about running out of energy during the day.
Umi Max has also other interesting features which allows it to stand among the competitors on its price range: 256GB SD support, HiFi+chip, USB type-c, 7 color pulsing LED, Panasonic 13mpx Camera and even more.
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