The rivalry between Apple and Android is maximum. Since the Cupertino firm takes time to convince users of the operating system of Google to go to their phones. It seems that this strategy is partly effective. Since 20% of users are just passing the iPhone, according to a study by Consumer Intelligence Research Partners (CIRP).
20% of Android users move to Apple
This is at least the number of the last quarter, so it means a huge number of users abandon Android phones to switch to iPhone models with iOS.
From Android to Apple
Between April and May, it was possible to see a great campaign by Apple trying to convince Android users. This campaign has tried to highlight the many benefits and advantages offered by phones with iOS. And it seems that it has taken effect with a remarkable number of users. Since they have decided to move to the other side.
Reliability and safety are some of the aspects that are best valued and that drive this change. The most chosen models by the users that are passed are the iPhone 8 and 8 Plus, followed by the 7 and 7 Plus. You do not see the iPhone X anywhere.
In general, it is said that the users who take the step to Apple look for more economic models. In addition to preferring the Plus models, which have a larger screen in many cases. Undoubtedly, an interesting study and it will be interesting to see how this step evolves from one operating system to another throughout the year.