Good news! Cyber Monday sales projected to hit $7.88 billion in online sales for 2018. Of course, this is projected to be the highest selling day of the holiday season in 2018. No surprise, after people went shuffling through brick and mortar stores, they simultaneously ordered goods on the internet. It is Cyber Monday and time to go to work. People all over the world have gone back to shopping.
Adobe tracks trillion of transactions across the US. It does this among the major retailers and it predicts that 2018 Cyber Monday will raking in 18 percent more than it did in 2017. Last year sales figure was $6.6 billion. Early Cyber Monday activities showed that yes, the prediction was on track, as consumers had already spent over half a billion dollars in about three hours of the morning. This was basically done online. No doubt, the figure is still updated till the end of the day.
Could it be that Cyber Monday has its own benefits? The Adobe report suggests that this period is the best to buy toys online, for example as buyers can save up to 19 percent on buying toys. Some apparels may be out of stock due to the hustle bustle of Black Friday which ushered in the weekend.
Another trend in 2018 that is spectacular is that big spending had kicked off even before Black Friday. Black Friday is the day that people always wait for seasonal promotions which come in various ways. However, this month online spending which was stipulated by Adobe to be up to $43 billion has already passed it to $44.2 billion even as we have a few days to go in the year.
As of now, the biggest spending time of the year still remains Black Friday as online US sales hit $6.2 billion dollars. As it is said, more than one-third of this sale occurred on mobile devices. Thanksgiving this year had a record $3.7 billion in sales and one of the newer shopping holidays called Small Business Saturday recorded $3.02 billion in online sales as Adobe revealed. In conclusion, nobody can actually bring out real figures as everything stated here are estimates of what could be tracked by Adobe.