Xiaomi’s strategy of opening physical stores is going very well for them. Therefore, it seems that other Chinese brands are committed to following in their footsteps. One of them is Honor, which is opening stores at a great pace, especially in China, where its sales are growing at great speed. Although it is expected that it will open stores internationally.
Honor opens 123 physical stores in less than a month
The Chinese brand has grown significantly between 2017 and 2018. Their presence in the market is greater and their phones generate more and more interest. For that reason, they bet on a strategy of opening many physical stores.
Honor bets on physical stores
This is something that is noticeable because in less than a month, Honor has opened a total of 123 physical stores. Practically all of them in China, but that makes clear the pace that the brand is imposing on its growth. A strategy that seems to be working very well, because its sales have been chasing consecutive increases for months.
Thanks to this, Honor is no longer in the shadow of Huawei. In addition, their phones are differentiated from their older sister. So they are presented as a good alternative for users around the world.
We will see if this strategy of opening physical stores is also carried out in Europe. The brand has more and more presence in this market, so it is not unreasonable to think that it will be like that. We’ll have to wait and see if it finally happens or not.