OPPO can be said to be new in the smartphone arena when compared with other smartphone brands such as Samsung, Apple, Sony, and HTC. OPPO initially developed electronic equipment such as MP3 players and they just entered the smartphone market in 2011. Now, OPPO is already known as a world-leading brand and according to IDC, OPPO is in the “top 5” position for phone market holdings smart at this point.
OPPO is opening the world’s eye after OPPO Find 5’s production in 2013. It is a high specification product and competes with its contemporary devices such as Samsung Galaxy S4 and HTC One (M7). OPPO is marketing flagship in the form of flagship first because it’s easy to call, which is the same strategy used by OnePlus while marketing OnePlus One (2014). This device is a reference because it comes with a 5-inch screen at 1080p resolution, Snapdragon S4 Pro chip, and has a memory offering of 2GB RAM – a high enough specification in 2013.
In the same year, OPPO also marketed OPPO N1 with its revolutionary camera design. It’s quite unique because you can take a high-quality photo shooter through the use of the main camera. The camera comes with a 13MP sensor, making it one of the best selfie shooting device in the year. The next year, the OPPO N1 was replaced with the OPPO N3 which had upgraded camera support through a 16MP sensor.
In 2014, OPPO started marketing the Find 7 which also stood in the flagship device class. In addition to its high specs, Find 7 has truly succeeded in being the crowds of people because of its innovative charging function. It is known as VOOC (Voltage Open Loop Multi-step Constant-Current Charging), which allows the device to charge from 0 to 75% in just 30 minutes. This charging system is still one of the fastest to date and has been widely used on most OPPO Find, R and F. OPPO devices series.
The year 2014 also saw the birth of the OPPO R series focusing on designs and mid-grade specifications. The first device for the series is OPPO R5 – a device that has become the main topic of news sites because it has a thickness of 4.9mm. It is the world’s thinnest smartphone followed by the Wiko Highway Pure 4G (2015) which carries a thickness of 5.1mm.
In 2016, OPPO began marketing the OPPO F series, focusing on the use of lifestyle and the use of selfie cameras. This is where OPPO began to be known for those outside of technology enthusiasts for their interesting selfie camera. It presents the “Beautify” facial beautification system that allows users to change the face and skin color in real-time. The system is then a producer of the present day, which is also a major selling point when marketing the device.
In 2016 also, OPPO has begun announcing Super VOOC, a faster charging system than VOOC which is still one of the fastest. This charging technology requires battery design to be broken down into two cells and then increases the charging speed through the parallel charging system. In simple terms, Super VOOC presents a 10V / 5A charging system and each battery cell will be charged with a 5V / 5A charging system.
In 2017, OPPO began to demonstrate the ability of optical zoom technology 5 times at the annual Mobile World Congress event held in Barcelona. It is powered by a dual-camera built-in periscope system, by installing a second sensor at a 90-degree position. The system will then reflect the light on the second sensor and allow zoom 5 times.
Most recently in 2018, OPPO manages to distract the crowd through Find X with the design of a unique full-screen device. It offers an indefinable screen, by placing a front camera, 3D sensor, and hearing aids on the removable mechanical parts. Not only that, but it also contains a futuristic 3D facial scanning system as well as being the first device with Super VOOC charging system through the OPPO Find X Automobili Lamborghini Edition.
Product Revenue Approaches to Users
In addition to device creation with exciting innovation, OPPO’s success is driven by products focusing on consumer needs. Among the exciting examples here is the OPPO series F, as this series brings interesting designs and functions, but is offered at a half price of the flagship device. Looking at the OPPO F9, it comes with an elegant design, fast-paced performance for the day, and offers a fancy front and back camera capability. Not only that, but it also comes with a built-in memory of 6GB of RAM and supports VOOC’s fast charging functionality. Its selling price is also competitive to compete with its classmate at RM1399.
Attractive Advertising and Collaboration
In order to bring this brand better known, OPPO also uses an aggressive advertising strategy, sponsoring several major TV shows such as football matches and reality programs. It’s a pretty smart move because such a plan is closer to non-IT users, as well as making people indirectly recognize this brand. OPPO also regularly holds traditional advertising such as TV and signboards, which are still effective today. But what’s interesting is that they are also working together with a number of popular artists and football clubs to increase awareness of the OPPO brand.
Build Quality Equivalent With Other Brands
OPPO also has a robust device resilience with a high-quality selection and has a thorough research division. I visited the OPPO factory in Guangdong in China and saw the creation of this device in terms of installing, building, and eventually becoming a product for the user. To make sure the device has a good build, they will research something first, before it will be used on the device to be removed. Not enough with that, OPPO also always conducts stress tests on their release devices, which include a number of extreme tests such as temperature, pressure, and pressure tests.
Official Physical And Excise Repair Shop
To make it easier for people to get the OPPO device, they have also provided a fairly large physical official store location nationwide. From this official physical store, users can see these OPPO devices themselves and try as much as possible before making a purchase. Here, consumers can also get the advice of a product which is given by the trained OPPO salesperson. If the device encounters issues during use, OPPO also provides a repair service on which the problematic device will be sent to the major recovery site.
It is interesting to note that because OPPO was just a brand that produced electronic equipment that has now become a world-renowned brand. Within 7 years, the OPPO brand has occupied the world’s top 5 smartphone marketplace from the device’s attractive production strategy. They innovate, produce devices that are close to consumers, and have an excellent marketing strategy in bringing this brand better.