If for reasons unknown, you can't see BlackBerry AppWorld on your BlackBerry cell phone, be it a Curve, Torch or Bold versions, you can have it downloaded and instantly installed in a couple of simple steps.
Your BlackBerry cell phone must have the BlackBerry® Device Software v5.0 to v7.1. To check what BlackBerry® Device Software your Blackberry phone is running, Goto Options - > About or Device - > About Device Versions.
Visit The Link Below From Your BlackBerry cell phone
Visit BlackBerry Appworld to download the Appworld for your Blackberry device. Take after the guidelines to download and finish the installation of AppWorld on your BlackBerry cell phone.