Can u tell me the very first thing that pops up in your head when you hear "Mobile App"? If you use one, you must be thinking - Convenience, Ease of life, Innovative e.t.c. This is true, however, looking at the business side of things, it is simply an idea that can be transformed into an app model to aid you to satisfy a need and make money at the same time.
When accomplished entrepreneurs launch their ideas, it is never about the design and the development process alone, it's about the research, knowledge of their market and very important, knowing everything about its intended users. A clear road to success is always the complete understanding of all there is to know about the user.
In this article, we’ll help you to achieve that by giving you the reasons why user behavior analysis is so vital and the proper process to undergo to get it done properly.
Why You Should Analyze User Behavior
Shoving this question aside and asking the more important one - who is that app for? Who is your target market? The users of the app you are developing will be members of your target audience, and technically you are working on the app’s layout and coding solely for them. Knowing this, you must know your job is to make sure it is usable and convenient for these users. You must have a vast knowledge of user-behavior, I’m talking about knowing how they use the app, what attracts them to it. This analysis of user behavior will aid your design of the UX, helping you to provide efficient app solutions. To do this, let's look at the several ways to identify user-behavior and what you need to consider carefully, to arrive at the appropriate app solution.
Effective Ways To Analyze User Behavior Data:
1. The Goal For The App::
Anytime a user uses an app; they do so with a particular aim in mind. For example, when Uber is used, the purpose is going for convenience as you travel instead of the regular transportation means that might come with some inconveniences. Uber focuses on letting its users have an amazing travel experience as against all that. When you develop an app for users, the purpose for doing it must be understood. By so doing, you can direct your focus into ensuring the purpose is achieved in the easiest way possible.
2. How Users Use Their Phones::
As you design an app, understanding how the users you have in mind use their mobile devices is not a knowledge to joke with. What do you think is suited for them? Check out this example; research says about 79 percent humans use their left hand instead of the right hand to use their apps or hold their phones, have you put them into consideration as you design the app? Some others love the portrait mode for apps but prefer the landscape mode for videos, have you given that a thought? If the app you are working on does not cater for this, you won’t achieve the desired result. How does your target market navigate through their phones? Do they use their thumbs or fingers? When you find answers to these questions, then you are good to go. Knowing which button to place where and how the interaction would be designed would be so easy for you.
What exactly will users fancy the most about your mobile app? And which features will annoy them? To be clear, we have so many app designs out there that customers do not appreciate. Any app that takes more than 3 seconds to load is already a bad move. If the images load very slowly, that is not encouraging. This is the case for e-commerce applications, those apps have to load several images, and people always access them expecting a rapid response. Get feedback from your users and integrate that into your app.
For Users To wrap this up, you need to find out what motivates the user to jump on the app. What inspires them to click on the "Buy now." option? Some users go for safety while some only care about how much they’ll have to do away with to get the app. Alongside these motivators, there are hindrances you must consider as well. This will aid your developing that user-centric app you will be proud of.
Methods To Analyze User Behavior Data:
Set up a questionnaire that includes questions that ask the user what he or she likes the most about the app, other apps they’ll fancy as alternative, how they can help you improve and many more. The questions never end, but they assist you to have an insight into what a user is thinking. Ensure the questionnaire gets to a lot of people and adjust according to their answers.
2. Mobile App Analytics:
Prepare navigation flow, a flowchart of the entirety of the app screen, then submit
it on mobile app analytics platforms and get to know how users navigate from one screen to another. Via this navigation flow of your app, you can know how users are interacting with screens and the way and manner with which they move through your app. This data aids your knowledge of user-behavior. It also helps you to make data-driven alterations.
Analyzing user-behavior must always be high on the list of things businesses or individuals who wish to make a successful app do to enable their app to become what they want it to be. Top companies like Pinterest, Airbnb, and Uber currently use Artificial Intelligence to present their users with a personalized feel. Doing this let these companies have a deeper understanding on how they can improve on their applications until it is perfect enough. My question from me to you is this - Do you really know users of your app?