Instagram stories have become an essential part of the popular application. Therefore, we seek to get the most out of them. So we are looking to use them to introduce ads, something that is already happening, among the stories of your friends there, are ads. But the company seeks to go a step further. Users can convert their own stories into an ad.

Instagram will let users convert their stories into ads

It is a strategy that we are already seeing on Facebook today, and it is beginning to be tested in the photo application, so it will arrive soon.

Ads on Instagram

The new feature in question that will soon reach Instagram is called “Promote” ads for Stories. It is not available yet, although it is a tool to promote the stories. So that they are reflected in a user’s story feed as if it were one more. So unlike other ads in the app, they are perfectly integrated into the stories.

Administrators will be able to take various actions out, how to choose a market segment they want to target with these ads. Either by age or because they live in a certain area. They will be aspects that this function will allow to configure.

Instagram is already doing tests with it. So it will not take too long until it is officially introduced in the application. We will be attentive to the arrival of this new function. What do you think about it?

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