Tag Heuer Connected Modular 45 is definitely not a smartwatch for the masses but the wealthy. The premium watch brand has created a fashionable smartwatch that can also provide the same functionality that comes with other Android Wearable in the market and certainly one of the most expensive.
Although it offers the same Android 2.0 as other smartwatches, it arrives in a more attractive package with replaceable parts than any other smartwatch at this time. The Tag Heuer Connected Modular 45 is a smartwatch designed with a fashion focus than any other thing but also offers the same functionality. The Connected Modular 45 is Tag Heuer’s follow-up to the firm’s debut smartwatch that came out last year. The $1,600 priced smartwatch has volatile components unlike its predecessor with the latest Android version.
When you want to purchase the smartwatch on the company’s website, there is a ‘Watch Selector’ option which allows you to pick the module, straps, and lugs of your choice. Tag Heuer, however, has some restrictions and does not enable you to choose just any combination. For example picking a gold module, black ceramic strap and gold lugs wouldn’t possibly go together. Only certain lugs and straps can be paired with a gold module and not all the lugs are available to choose from after you have selected the watch face and band.
Tag Heuer only offers 56 predefined combinations on their online outlet and to get the particular combination, you will have to go to a brick-and-mortar retailer. Even after you purchase your watch, you can still change its look. The lugs, straps, and module are designed to be replaceable, although reassembling each of its parts is not as easy as taking it apart.
Some of the parts are quite expensive and cost more than some smartwatches. The straps range from $115 for a vulcanised rubber to a $945 for a ceramic strap, lugs costs between $850 for basic titanium to $2700 for a diamond-studded slug and a mechanised module goes for $1,650.
The smartwatch can be set to suit your taste by using the Tag Heuer’s Studio app which allows you to select the number of dials & hands as well as the colour and style of the background and accents. The available designs are quite intricate and generally attractive, pairing with the watches design.
The Tag Heuer Connected Modular 45 has exciting features like a built-in NFC chip, GPS, and Bluetooth in a 45mm sized body. Although the Modular 45 does not have a heart rate sensor, it uses the Android Wear 2.0 operating system. It is powered by an Intel Atom Z34XX chipset which sits at the heart of the watch. It runs on a 512MB RAM and 4GB internal storage from which you can play music directly into your headset. With Wi-fi connectivity on board to connect directly to networks like other Android 2.0 wearables.
The Modular 45 has NFC chip for contactless payment using the Android Pay feature as well as a microphone, motion sensors and light sensors but lacks its 4G connection. It has a 1.39-inch round display with 400 x 400-pixel resolution and 287ppi AMOLED screen with a 2.5mm thick sapphire crystal cover and 50m water resistance. The Modular 45 has a 410mAh that lasts for a day and a half under light usage and a day under normal usage.