The number of people who prefer to buy online every day increases compared to a conventional store. This phenomenon has increased the technology that has had to meet the needs of buyers. For this reason, Instagram now lets you try clothes with augmented reality before buying.
With this new technology, you can know how a product will look without having to buy it. Without a doubt, it is a great innovation that will make life easier for many people.
Instagram uses augmented reality in purchases
In case you didn’t know, Instagram has an online store called Checkout. However, it currently operates only in the United States. But with Checkout, brands can sell directly through Instagram posts with a direct link where the price is displayed and you can add the product to the cart.
The interesting thing is the new “Try it on…” feature. This allows you to use the front camera to change the image and show you what you want to buy. Thanks to this, you can see how you like a dress before paying. One of the most useful augmented reality features so far!
If you enjoyed sunglasses, Instagram will detect your face and give you a virtual view of the product. So you can see if they look good on you or if there are other glasses that could make you look better.
When it comes to lipsticks, the app also detects the position of the lips and automatically changes their color. Without a doubt, it is a good thing that companies selling beauty products should take advantage of.
In addition, you will have the opportunity to take a picture and share it on Instagram stories. This way, you will know what your friends think of that product you are about to buy.
Although nothing compares to trying the product in person, this new feature on Instagram will really help you know how you look for what you are about to buy. As you can see, it’s big news that reaches one of the most popular social networks in the world.
Mind you, only a limited number of brands are using this feature right now. Why? Because they have to design a three-dimensional model of their products. However, we are sure that over time the number of brands that will use this augmented reality function will increase.
The use of this technology is fashionable. You know that Facebook is creating Ray-Ban glasses with augmented reality and now comes this new feature of Instagram. What do you think is the next news?