An announcement made by Xiaomi’s appointed distributor has revealed that the Chinese giants will finally be bringing its products to Africa.
The first set of devices to be brought to the continent of Africa will be the Redmi 2 and the Mi 4. Both devices will distributed to 50 countries that constitute sub-Saharan Africa.
Mobile in Africa Limited is also currently setting up online stores in 14 African countries, this is to make sure it replicate the online-only sales strategy that Xiaomi has used in China, India, Brazil and other countries.
Here are some official statements from the president of Mobile in Africa limited RJ Van Spaandonk.
“I think Xiaomi is currently the one of the most exciting mobile internet brands. It is very well suited to the needs and income levels of the emerging middle classes in Africa, There is a great need for mobile technology in Africa that is of top-notch quality but still affordable. What I found in Xiaomi is a company, and a business model, that can accommodate the needs of African consumers.”
With this news Africa will become the second new fast growing market Xiaomi has entered this year as the company started introducing their products to the Indian market earlier this year.
The Red Mi 2 will be priced at ZAR1,999 ($160) while the Mi 4 will be priced at ZAR3,999 ($320) when Xiaomi devices start selling officially in the continent.
Are you excited?
Written by – Odumu Oghenetega Peace